![]() Here’s an example: Student example of a press release for a school assignment. Provide a dateline, followed by the summary lead. Be sure to include a headline you also may include a subheadline. Write the body of the press release using news writing techniques and style. Always include contact information for the journalist’s reference, preferably at the top right corner. Put the press release date below the “immediate release” or “under embargo until” statement. ![]() In this case, use the term “under embargo until” followed by the embargo date, which is when you will allow the journalist to publish the information. Occasionally, you might want more time to gather other information, or would prefer that the journalist publish the announcement at a later date. The term “immediate release” means the information is ready to publish and can be used by journalists as soon as they receive it. ![]() Below this, indicate when the information is available for publication. The release should be written on the company letterhead, with the words “Press Release” or “News Release” at the top left corner of the page. Chapter 9: Public Relations Writing 52 Press release structure and format
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